MEDIA AND ENTERTAINMENT



Building Tomorrow’s Communications Enterprise

Today, Media & Entertainment enterprises are navigating some of the biggest shifts ever witnessed in technology, culture and business models — from adoption to preference, from fragmented audiences to convergent industries, from emerging economies to game-changing new players.

Embracing technology and business forces that create this shift will help tomorrow’s enterprises lead the ‘digital evolution’ and stay strong — creatively and financially.

Challenges & Opportunities

Protecting Intellectual Property Rights (IPR): Now, more than ever, high-tech enterprises need to focus on what they do best: understand the market and build for the future. For the rest, there are partners – whether it’s product assembly, third-party logistics or payroll. This helps reduce capital expenditure, addresses variability of business and ensures that the focus stays where it should – on the core.

Rise in consumption of digital media:From the XY generation which wants to watch TV shows online, to the mature banker who likes his investment updates on his smartphone — content needs to be delivered on platforms that match the consumer’s lifestyle. With increased pressure to deliver across multiple channels, enterprises with the right mix of relevant IT infrastructures and sustainable solutions — across the content supply chain — will ride the digital tide.

Consumer insight and understanding: With increased industry fragmentation and consumer maturity, today’s trends could be tomorrow’s mainstays. There’s a thin line between redundant and relevant — which calls for powerful analytics to predict the ‘where, what and why’ of consumer needs. Analytics empower enterprises with business-impacting information about the right demographics and consumer behavior patterns to plan their strategies for increased profitability and market share

How We Deliver Business Value

Today, some of the most creative minds in Media & Entertainment leverage our expertise in consulting, technology and sourcing to create long-term value for their customers. With relevant strategies, solutions and services, we address their unique challenges in three ways: business transformation, accelerating innovation and efficient operations.