Our CRM FMCG solution for FMCGs (fast moving consumer goods) helps companies improve their supply channels’ performance and boost revenues. By streamlining marketing strategies, distribution channels and sales forecasting on a powerful technology platform, we enable transformation from a product centric to a customer centric organization.



  • FMCGs collate product holdings, channel usages, service requests and history on a per supply channel partner basis.
  • Products are sold quickly and at relatively low prices.
  • Profit made on FMCG products is relatively small and they generally sell in large quantities, the cumulative profit can be large.
  • FMCGs have a short shelf life, either as a result of high consumer demand or because the product expires quickly.
  • Keeping track of demand and supply for large quantities can be challenging.
  • There are always multiple competitors for products who vary from region to region.


  • How to create an intelligent, unified view of supply channel holders and their needs?
  • How to assist workforce in achieving higher targets, reduce non-core workloads, minimize coordination efforts and provide actionable intelligence?
  • How to create a single window to view end-to-end processes that span across systems and geographies and enforce TAT/SLA adherence?
  • How to converge multiple, disjoint, independent campaigns across products?
  • How to reliably coordinate, collaborate and action supply channel complaints to ensure fast & accurate resolutions?
  • How to reduce process cost and wastage while conforming to compliance and market standards?
  • How to provide real-time insights into processes with intelligent reports & dashboards for pro-active actions?

CRM Features



CRM FMCG solution has evolved from a customer facing application to a customer-centric strategy that manages the complete cycle from customer needs to product delivery.

Our CRM FMCG solution helps to increase wallet-share by brand building and trade promotion to maximize product sales using performance details, profiling information plus transaction and feedback data.

CRM FMCG Software enables servicing customer needs and complaints across channels using a single system to prevent information leaks. Global Vision Technology also assists in transitioning from fragmented reporting to unified, multi-system collated reporting engines.

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