How Small Businesses Can Build and Grow Their YouTube Channel

April 26, 2021 -

When it comes to posting video content, YouTube is the ultimate destination.

In fact, at this point, YouTube is almost synonymous with internet video.

YouTube has over 1.9 billion monthly active users and they watch a billion hours of video every day. To put that in perspective, that’s over 114,000 years of video consumed EVERY DAY.

Top YouTube content creators can make hundreds — if not thousands — of dollars a day. But ironically, being successful and making money on YouTube has little to do with making videos.

So, the short of it: is YouTube the right solution for your business? Yes, in most cases (the numbers don’t lie). If you sell products, it’s a great way to showcase and promote them and all of their uses. If you’re a B2B company, it’s a great platform for expanding your reach and for generating more leads.

Marketing on YouTube is like marketing on other social platforms: the first step is to create your strategy. In order to create your YouTube marketing strategy, you’ll want to start by defining your goals like as: –

• Clicks/traffic
• Engagement
• Reach/subscriber numbers

Use the SMART model to help you put together good objectives: specific, measurable, attainable, relevant, and time-bound. This will help make sure that your objectives are specific, have a deadline, and are do-able.

Of course, you also need to be able to measure your progress accurately. At this stage of strategizing, establish what your KPIs (key performance indicators) are to help you measure your results.

Consistency is very important on YouTube if you want to keep growing your channel. As with blogging, the more content you put out there, the better the chances you’ll reach a wider audience.

Most successful YouTubers have a very strict publishing schedule – and they stick to it. These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven’t subscribed to their channel can still know when a new video is coming out. While you’re setting up a YouTube marketing strategy for your business, consider how often you can realistically commit to posting new content and make sure you can stick to it.

Plus, at this stage, make a note of all the holidays and events coming up that are relevant to your audience so you’ll know in advance about any opportunities to create any special content.

So, now that you know what your goals are and when you want to publish, the question is, what types of videos can you create?

It’s important to keep things varied in order to keep your audience entertained and coming back for more. Plus, it’s worth experimenting early with different types of videos so you can understand which ones work best and which ones don’t.

Here are a few ideas to get you started:

• Listicles
• How-to videos
• Behind-the-scenes videos
• Product videos
• Case studies

4.  Managing your YouTube channel

Now that you have a YouTube marketing strategy and some video ideas to get started, you want to focus on managing your channel. Engagement is a big part of YouTube, so it’s extremely important to take the time to not only respond to any comments you get, but also to drive engagement in other ways. A good way to manage your account is to use a tool to help automate the process.

Here are a few more YouTube tips to boost your engagement and views:

• Check your comments every day so you can respond promptly
• Use monitoring to find other mentions of your brand and identify engagement opportunities
• Ask questions of your viewers in your videos, as well as in your video descriptions to encourage them to leave a comment
• Use the “Community” tab (located in your channel’s main page) to post images, GIFs, and video previews, as well as to poll your subscribers.

5.  YouTube video SEO: what you need to know

YouTube is one of the top search engines in the world, which is one of the reasons why it’s such an attractive promotional tool for businesses. Just imagine all the potential reach with almost two billion monthly users!

There are several important factors that count towards your search results ranking; some are completely in your control – like the keywords you use and how you use them – while with others, you don’t have as much power over them (like how many people subscribe immediately after viewing one of your videos). When you’re using your YouTube content on your other channels or on your website, make sure the video is the feature of the page for the best chance of ranking. Search crawlers won’t go searching for a video hidden low on a page, and Google will typically only index the first video.

Optimizing your video content is important for establishing your YouTube marketing strategy, and it can also help with content while you’re getting started. Keyword research is a great tool for finding video ideas. Before you create any new videos, take the time to research keywords and create videos based on the keywords you want to target.

How GVT can help customers with YouTube marketing

Video content is as easy to watch as it is to share on social media or embed in a landing page or blog post. It can be consumed across platforms – on desktop or on mobile devices. At Global Vision Technology, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas, persuade stakeholders and bring your brand to life.

At Global Vision Technology, we offer dedicated YouTube advertising services to take your brand presence to the next level. Ready to get started on your first company video? We have video marketing packages for all sizes of companies, so whether you need affordable, low-cost video marketing services or need an entire professional portfolio, we’re the video marketing team you should call. We also provide editing services if you have video clips that you need to be made into a video, or if you shot some video on your phone or personal camera and you need to turn it into something worthy of incorporating into your video marketing strategy.

Contact Global Vision Technology at 8104014442 or send us a message online to learn more about our all-inclusive video marketing packages for small businesses.

Conclusion: – YouTube marketing success

If it’s used right, YouTube can be a great way to promote brand awareness and reach more potential customers. As you create more videos, you’ll get better at filming, refine the styles and formats you use, and improve your use of keywords. Don’t forget to get the word about your videos through social media and other methods. And be consistent; upload new videos on a regular basis.

Over time, you’ll grow your audience and YouTube marketing will become an essential advertising channel for your business.